1. | Knowledge Base
  2. Country Specific Features and Restrictions

United Arab Emirates

Sender names

Alpha sender names are available, more information about the Sender ID-s is available here.

Network operators require sender name pre-registration, the registration process may take up to a month. SMS messages without a registered sender name will get filtered by the operators.


The registration process requires:

  • Requested sender name
  • Company details - name, address, website URL
  • Content examples
  • Documents to be filled in, signed and stamped

For registration, please reach out to our Support team

Content restrictions

General restrictions apply, which are mentioned in our Terms and Conditions.

Marketing messages require opt-in and opt-out by the client. More information is available here.

No political, religious, unsolicited promotion, or gambling content.

Added prefixes for content - senders registered for promotional traffic must include the prefix (AD-) after the sender such as (AD-XXXXXX).

If you intend to send marketing SMS messages in UAE, contact our support for more information.

Delivery reports

Handset-based delivery reports. More information about delivery reports is available here.