---
title: How to create and manage WhatsApp message templates
description: "Navigate to the WhatsApp Manager and choose Manage templates and then Create Template.  Create a new template Retrieve a template or list of templates Update templates Delete templates Demo video:  "
---

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# How to create and manage WhatsApp message templates

### Quick start

1. All business initiated conversations must use a pre-approved WhatsApp template
2. Templates are created within the Meta portal and include support for multi-media, catalogues, action buttons, text formatting, custom parameters etc.
3. Messente currently supports all Meta supported template features except Flows

<iframe width="560" height="315" src="https://www.youtube.com/embed/UwMmO-dacFs?si=ROEO4tBbyGvk_zBC" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

### Creating templates

Navigate to the [WhatsApp Manager](https://business.facebook.com/wa/manage) and choose `Manage templates` and then `Create Template`.

![Monosnap (1) WhatsApp Manager 2024-08-09 08-15-23](https://support.messente.com/hs-fs/hubfs/Monosnap%20(1)%20WhatsApp%20Manager%202024-08-09%2008-15-23.png?width=688&height=459&name=Monosnap%20(1)%20WhatsApp%20Manager%202024-08-09%2008-15-23.png)

### Creating Templates via Messente Omnichannel API

1. Create a new template
2. Retrieve a template or list of templates
3. Update templates
4. Delete templates

Demo video:

<iframe width="256" height="192" src="https://www.youtube.com/embed/lcf3Nh3omE8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="WhatsApp Template Management | Messente's Omnichannel API" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

 

![Screenshot 2025-06-06 at 16.05.58](https://support.messente.com/hs-fs/hubfs/Screenshot%202025-06-06%20at%2016.05.58.png?width=440&height=323&name=Screenshot%202025-06-06%20at%2016.05.58.png)

### Choose a template type

| **Type** | **Use for** |
| --- | --- |
| Marketing | Promotions or announcements to increase awareness and engagement e.g. Welcome messages, promotions, offers, coupons, newsletters, announcements |
| Utility | Messages about an existing order or account e.g. Order confirmations, account update, receipts, appointment reminders, billing |
| Authentication | Codes to verify a transaction or login e.g. One-time password, account recovery code, account verification, integrity challenges |

- The Flows sub-type is not yet supported
- Meta pricing varies depending on the type chosen, the Messente service fee is always the same
- You can create up to 6,000 templates
- Read more about these types in the [Meta support portal](https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines/) and check out the [Template Library](https://business.facebook.com/wa/manage/template-library) for inspiration<https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines/>

### Design your template

Templates can include a number of features

| **Feature** | **Options & limitations** |
| --- | --- |
| Header - Optional | Text (60 characters) / image / video / document / location |
| Body | 1024 characters including Rich text formatting (bold, italics, strike-through, monospace), emojis and variable parameters |
| Footer - Optional | Text (60 characters) |
| Buttons - Optional | Action: Call phone number (20 characters), copy offer code (15 characters), visit URL (2000 characters) Button text (25 characters) |

Text (other than variables) is set in the templates but images, videos, documents, locations are defined in your API call however you should submit a sample of the sort of media you intend to send.

### Here's a longer demo on the WhatsApp template manager:

 

<iframe width="256" height="144.64" src="https://www.youtube.com/embed/4ifaV_7RWjg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="WhatsApp Template Manager Demo | Essentials For WhatsApp Business" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

**🔗 Useful Meta support articles**

[Create message templates for your WhatsApp Business account](https://www.facebook.com/business/help/2055875911147364)

[Edit message templates for your WhatsApp business account](https://www.facebook.com/business/help/287011426725347)

[Delete message templates](https://www.facebook.com/business/help/2047376461998278?id=2129163877102343)

### Submit for approval

This can take up to 24 hours but is usually just a few minutes

- [About your WhatsApp Business message template's quality rating](https://www.facebook.com/business/help/766346674749731)

### Send a test message with the API

[https://messente.com/documentation/omnichannel-api/whatsapp-message](https://messente.com/documentation/omnichannel-api/whatsapp-message) 

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