Sender name registration

What is a Sender name?

Registering a Sender name (also known as Sender ID) is the first required step to start sending messages through Messente.

Sender name is something that identifies you (hence Sender ID) as the sender of the message - a brand name, shortcode or phone number.

From our SMS API guide you can also read on what are the different options and which Sender name is the best one for your company.

What happens during Sender name verification

To prevent spam or any malicious activity, we are required to manually verify sender names very carefully.

As we are working together with operators, we may be also required to ask some extra questions to get the Sender name approved.

If your Sender name is not approved in the first 48 hours, then contact directly.

1. Choose a suitable Sender name

Choose a Sender name that connects directly with your company directly - this is the most essential thing during the whole verification process.

Good examples for Sender names: 

  • Company name, i.e. GreatComp
  • Brand name, i.e. GreatCafe
  • Webpage name, i.e.
  • Shortcde, i.e. 8866
  • Business helpline, i.e. +4400000000

If you want your Sender ID to be a shortcode or a long number, please contact our sales department, for these options are often for a country-specific fee.

2. Use a company email address

We encourage using company-branded email addresses when signing up - Gmail,, yahoo, and Hotmail addresses are often used by scammers and lack credibility.

What we might ask extra?

To prevent spam, unsolicited or immoral messages we often ask for examples of message content. So be ready to answer what kind of messages you plan on sending.

For campaign messages in Europe, we are also required to ask for opt-in proof for target numbers.

Also, what is the volume of messages every month, which are the target countries and do you plan to expand to other countries - As some countries do require sender name registration with the local operators, we'll then be able to provide you with the necessary documentation and information about the registration process. In addition, knowing target countries helps us to give the most up-to-date information on different requirements which may apply.

These questions help us to get to know your business better and so we are able to support your integration to Messente much more easily.