WhatsApp impose a number of limitations when you first get started which can be lifted with activity and additional steps:
| Feature | Initial limit | Can be raised to |
| Phone numbers | 2 | 25 |
| Message volumes | 250 business-initiated conversations in a 24-hour moving period per number |
|
How to lift limits
Meta recommend a number of steps that will very likely lead to these limits being raised (although the process is not guaranteed).
Verify your business with Meta
How to verify your business on Meta
Send high-quality messages
Here are some guidelines for sending high-quality messages:
- Make sure messages follow the WhatsApp Business Messaging Policy.
- Only send messages to users who have opted into receiving messages from your business.
- Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
- Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.
Your messaging quality is based on how messages have been received by recipients over the past seven days and is weighted by recency. It is determined by a combination of quality signals from conversations between you and WhatsApp users. Examples include user feedback signals like blocks, reports and the reasons users provide when they block a business.
Your business phone number's status, quality rating, and messaging limits are displayed in the WhatsApp Manager > Account tools > Phone numbers panel.
Note that it is normal for numbers with high traffic to experience quality changes within short intervals (even within minutes).
Here's a useful Meta article about template quality ratings.
Send at least 1k conversations in 30 days
Open 1,000 or more business-initiated conversations in a 30-day moving period using templates with a high quality rating rating. Once you reach this threshold, Meta will analyze your messaging quality to determine if your messaging activity warrants an increase to your messaging limit. Based on this analysis, Meta will then either approve or deny an increase.
Conclusion
If you follow these tips then you should find your limits raised fairly quickly. We'd advise reading this Meta article for more information on how it works and what to do if it doesn't happen.