Customer contact via WhatsApp helps solve questions quickly and efficiently.
WhatsApp Service messages enable you to have conversations with customers who have replied to you. This enables you to resolve customer inquiries.
As a business you can only initiaite a conversation using a registered template on WhatsApp but if a user then responds, you can use these non-templated free-text messages to reply in a 24hr window.
For example:
Product information
Do you have this article in size L?
Shipping information
Where is my order?
Issues and complaints
My flight has been cancelled - Can I get a refund?
Information about processes
I would like to return my product. How can I do this?
No Meta charges for service messages!
Since November 2024 Meta have dropped their charges for any service messages so you will only incur the minimal Messente processing fee.
From April 2025 you will also be able to use template messages within the 24 hour service window with no Meta charges.