Quick start
- All business initiated conversations must use a pre-approved WhatsApp template
- Templates are created within the Meta portal and include support for multi-media, catalogues, action buttons, text formatting, custom parameters etc.
- Messente currently supports all Meta supported template features except Flows
Creating templates
Navigate to the WhatsApp Manager and choose Manage templates
and then Create Template
.
Choose a template type
Type | Use for |
Marketing |
Promotions or announcements to increase awareness and engagement e.g. Welcome messages, promotions, offers, coupons, newsletters, announcements
|
Utility | Messages about an existing order or account e.g. Order confirmations, account update, receipts, appointment reminders, billing |
Authentication | Codes to verify a transaction or login e.g. One-time password, account recovery code, account verification, integrity challenges |
- The Flows sub-type is not yet supported
- Meta pricing varies depending on the type chosen, the Messente service fee is always the same
- You can create up to 6,000 templates
- Read more about these types in the Meta support portal and check out the Template Library for inspiration
Design your template
Templates can include a number of features
Feature | Options & limitations |
Header - Optional | Text (60 characters) / image / video / document / location |
Body | 1024 characters including Rich text formatting (bold, italics, strike-through, monospace), emojis and variable parameters |
Footer - Optional | Text (60 characters) |
Buttons - Optional | Action: Call phone number (20 characters), copy offer code (15 characters), visit URL (2000 characters) Button text (25 characters) |
Text (other than variables) is set in the templates but images, videos, documents, locations are defined in your API call however you should submit a sample of the sort of media you intend to send.
Here's a longer demo on the WhatsApp template manager:
🔗 Useful Meta support articles
Edit message templates for your WhatsApp business account
Delete message templatesSubmit for approval
This can take up to 24 hours but is usually just a few minutes
Send a test message with the API
https://messente.com/documentation/omnichannel-api/whatsapp-message