Watch this long format video to have an overall view on the benefits of WhatsApp and how it work with Messente.
How does WhatsApp Business work with Messente?
- Use the same API - WhatsApp is available through the same Omnichannel API that you use for sending SMS so no new integration is needed, just updated API requests
- Fallback handled by Messente - if the user doesn't have an account or the message can't be delivered within a defined time then the API can automatically fallback to another channel. You choose which channels and in what order to try between WhatsApp, Viber and SMS
- Additional 'Seen' status - see which recipients have actually opened delivered messages
- Only pay for delivered - if the user doesn't have WhatsApp or the message can't be delivered then you won't be charged
- 2 part billing
- Meta bill directly for the message costs which vary depending on the type of message and the market you are sending in: https://business.whatsapp.com/products/platform-pricing
- Messente charge a flat processing fee per message regardless of type or market
- Meta account required - see more about the requirements and how to set it up here
- Why use WhatsApp?
- Increase conversions - Just as our customers have found with Viber, the combination of a platform with much greater consumer trust together with many more options to make your content more engaging can lead to a significant increase in conversion!
- Reduce costs for long messages - Over a 1k characters per message as a single price vs paying for 2, 3 or even 4 SMS makes WhatsApp often much cheaper if you are sending lots of multipart SMS
- Faster access to new markets - Register once, send anywhere. If you're looking to enter a new market with long registration requirements for SMS then WhatsApp can be a much faster way to get started