WhatsApp pricing

There are 2 parts to the price for a WhatsApp message:

The Meta fee billed directly by them through your Meta business account
The Messente service fee

Meta fees

The Meta fee for a business WhatsApp message depends on:

What message type you are sending (Marketing, authentication, utility, service)
Which country you are sending the message to

💶 🧮 The easiest way to check Meta pricing is with the WhatsApp pricing calculator

Message types

See this Messente article for a quick guide to the outbound message types, service messages are responses to inbound customer queries. See also the links above for more detailed Meta explainers

Countries

This page shows which countries are included in each region

Free-tier conversations

Service conversations are free of charge. Service conversations are alway initiated by the person or entity with whom the business is messaging not the business.

Messente service fee

Contact your account manager for more information

Tracking your costs

Use Insights within the Meta WhatsApp Manager to track your costs