---
title: WhatsApp pricing
description: "There are 2 parts to the price for a WhatsApp message: The Meta fee for a business WhatsApp message depends on: 💶 🧮 The easiest way to check Meta pricing is with the WhatsApp pricing calculator  See"
---

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1. [| Knowledge Base](https://support.messente.com/?hsLang=en)
2. [WhatsApp Business Messages](https://support.messente.com/whatsapp-business-messages?hsLang=en)

# WhatsApp pricing

There are 2 parts to the price for a WhatsApp message:

1. The Meta fee billed directly by them through your Meta business account
2. The Messente service fee

<iframe width="256" height="144.64" src="https://www.youtube.com/embed/k4rkAeOXpOg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Tracking WhatsApp Analytics | Essentials For WhatsApp Business" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

### Meta fees

The Meta fee for a business WhatsApp message depends on:

1. What message type you are sending ([Marketing](https://business.whatsapp.com/products/conversation-categories/marketing), [authentication](https://business.whatsapp.com/products/conversation-categories/authentication), [utility](https://business.whatsapp.com/products/conversation-categories/utility), [service](https://business.whatsapp.com/products/conversation-categories/service))
2. Which country you are sending the message to

💶 🧮 The easiest way to check Meta pricing is with the [WhatsApp pricing calculator](https://business.whatsapp.com/products/platform-pricing)

[![Screenshot 2024-08-09 at 09.21.38](https://support.messente.com/hs-fs/hubfs/Screenshot%202024-08-09%20at%2009.21.38.png?width=670&height=452&name=Screenshot%202024-08-09%20at%2009.21.38.png)](https://business.whatsapp.com/products/platform-pricing)

#### Message types

See this [Messente article](https://support.messente.com/whatsapp-templates?hsLang=en) for a quick guide to the *outbound* message types, service messages are responses to *inbound* customer queries. See also the links above for more detailed Meta explainers

#### Countries

[This page](https://developers.facebook.com/docs/whatsapp/pricing#country-calling-codes) shows which countries are included in each region

#### Free-tier conversations

Service conversations are free of charge. Service conversations are alway *initiated* by the person or entity with whom the business is messaging not the business. 

 

### Messente service fee

Contact your account manager for more information

### Tracking your costs

Use [Insights](https://business.facebook.com/wa/manage/insights) within the Meta `WhatsApp Manager` to track your costs

![Screenshot 2024-08-09 at 09.30.01](https://support.messente.com/hs-fs/hubfs/Screenshot%202024-08-09%20at%2009.30.01.png?width=670&height=458&name=Screenshot%202024-08-09%20at%2009.30.01.png)

 

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