There are 2 parts to the price for a WhatsApp message:
- The Meta fee billed directly by them through your Meta business account
- The Messente service fee
Meta fees
The Meta fee for a business WhatsApp message depends on:
- What message type you are sending (Marketing, authentication, utility, service)
- Which country you are sending the message to
💶 🧮 The easiest way to check Meta pricing is with the WhatsApp pricing calculator
Message types
See this Messente article for a quick guide to the outbound message types, service messages are responses to inbound customer queries. See also the links above for more detailed Meta explainers
Countries
This page shows which countries are included in each region
Free-tier conversations
The first 1,000 service conversations that your WhatsApp Business account has each month are free of charge.
Service conversations are alway initiated by the person or entity with whom the business is messaging not the business.
The conversation period starts when the first business message is delivered and ends 24 hours later.
e.g. if you send a promotional message to 2,000 customers and 1,500 reply and start conversations - you will only pay for the 2,000 promotional messages and 500 service conversations
Messente service fee
Contact your account manager for more information
Tracking your costs
Use Insights within the Meta WhatsApp Manager to track your costs
